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Market research, financial analysis and consulting on wireless technologies and services
 

Entries for September 2009

Often operators do not want to disclose too much about what they do. But one topic that is guaranteed to get even the most guarded operators to open up is the price of end-user devices.

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Much of the attention on WiMAX interoperability has focused on subscriber devices. This is clearly a top priority for WiMAX operators and vendors as it enables subscribers to buy a WiMAX device and register it on the network without having to even talk to a service representative.

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Devices play an essential role in defining the operator’s brand, and in attracting and keeping customers. In the cellular world, operators leverage devices to keep control over subscribers and, at the same time, as the main channel to the subscribers, have used their power to steer product development of vendors to fit their own preferences.

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